Webinar: How can New Zealand farmers, growers and innovators join the 'race' to find the next scalable, sustainable source of protein?

When and where

Global demand for high quality protein from a diverse range of sources is growing as awareness is rising regarding the role protein plays in a healthy balanced diet. However, protein production will become more difficult with increasing extreme weather events impacting growing conditions, sustainability demands of consumers concerned with GHG emissions and population growth. The race to find the next scalable, sustainable source of protein is on.

New Zealand is not yet engaged in this race. While it is at the forefront of high quality protein from grass fed meat and milk, we have taken a back seat in the emerging protein race. The webinar will explore how New Zealand can compete and create long term value in the emerging protein sector as a complimentary source of added value and the role that farmers, growers and innovators can play.


Victoria Hatton
is CEO of FoodHQ, an industry think tank established to drive sustainable food systems in New Zealand. Victoria is a net zero strategist, passionate about our agriculture and food system. Victoria has more than fifteen years’ experience working in climate change, bridging the divide between science, policy, innovation and advocacy. Prior to FoodHQ, Victoria was a Director in the Sustainability and Climate Change team at PwC, driving innovative thinking to achieve our net zero goals. Her experience includes leading ambitious climate action for both the UK and New Zealand government’s, a stint at the UN FAO in Rome working on livestock mitigation and managing the international operations at the New Zealand Greenhouse Gas Research Centre. Earlier in her career, Victoria spent five years leading research, development, policy and strategy teams at Massey University.
FoodHQ is a partnership representing the largest collaboration of food, science and innovation in New Zealand based in Palmerston North.


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