Forethought article - Recalibrating farming systems to secure an artisan niche in the global agri-food value chain

In this Forethought article Ian Proudfoot, KPMG Global Head of Agribusiness, looks at rapid changes occurring within the agri-food sector. Some of it is being driven by regulatory change, but much of it is about adapting to technological evolution and changes in consumer preferences. Ian sets out why he thinks complacency is the greatest threat to the primary industry. Download Forethought article.